Small Steps

The first Sony product
(Courtesy of the Sony Insider)

While 24 hours never seems enough to write blog posts, learning never ceases.

Did you know that Sony’s first produced rice cookers?

The company’s founders Masaru Ibuka and Akio Morita met again in post-war Tokyo, after working together on a war research committee. At the time Ibuka had founded the Tokyo Telecommunications Research Institute in a step to rebuild the country. With the war factories closing down, electricity was plentiful and Ibuka decided to begin producing household items starting with a primitive rice cooker. The ready rice never came up to par, so the device never launched on the market, but the failure along with Morita’s and Ibuka’s complementing talents inspired them to start a new joint company, which will become known as Sony in 1958.

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